What You Need to Do
The LEGO Group is a privately held, family owned, company based in Denmark. Founded in 1932 to manufacture wooden toys, a significant milestone in innovation at the company was the development of the now ubiquitous LEGO brick in the late 1950's.
In recent years LEGO has enjoyed an envied record of success with significant revenuegrowth year after year and significant successes with new products. Its 2011 revenue was 133% greater than its 2007 revenue and similarly its reported average number of full-time employees in 2011 was 123% greater than in 2007.
However it was quite a different story a decade ago when LEGO posted its biggest lost everin 2003 and appeared to be on the brink of bankruptcy following significant declines in demand for its products worldwide, plunging revenues, and escalating debt. In 2004 a new CEO, Jorgen VigKnudstorp, was appointed to lead the company and since then LEGO has significantly transformed into a successful multinational company renowned for its innovative and successful products.
Write a well-researched report that analyses and describes how, under Jorgen VigKnudstorp's leadership, LEGO effectively manages innovation measurable in the popularity and success of its products and the current sustained growth of the company.
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The LEGO Group is a privately held, family owned, company based in Denmark. Founded in 1932 to manufacture wooden toys, a significant milestone in innovation at the company was the development of the now ubiquitous LEGO brick in the late 1950's.
In recent years LEGO has enjoyed an envied record of success with significant revenuegrowth year after year and significant successes with new products. Its 2011 revenue was 133% greater than its 2007 revenue and similarly its reported average number of full-time employees in 2011 was 123% greater than in 2007.
However it was quite a different story a decade ago when LEGO posted its biggest lost everin 2003 and appeared to be on the brink of bankruptcy following significant declines in demand for its products worldwide, plunging revenues, and escalating debt. In 2004 a new CEO, Jorgen VigKnudstorp, was appointed to lead the company and since then LEGO has significantly transformed into a successful multinational company renowned for its innovative and successful products.
Write a well-researched report that analyses and describes how, under Jorgen VigKnudstorp's leadership, LEGO effectively manages innovation measurable in the popularity and success of its products and the current sustained growth of the company.
Click here to view more on this paper
Click here to get similar A+ quality paper finished for you by one of our experts within the set time limit at a discounted