Case Study
Xavier Gonzalez Garcia is a Business Administration student at a big, reputable university in England. Xavier loves to play soccer and tennis, he very much enjoys listening to music (he is a big fan of Muse), and he is fond of watching movies. He is a student with excellent research skills as evidenced by his academic record and the quality of his bachelor thesis.
Xavier has developed a lab experiment to test the hypotheses of his study. In lab experiments, control and manipulation are introduced to establish cause-and-effect relationships between variables in an artificial setting.
a. Which factors affect the internal validity of Xavier's study given the experimental design he is using? Explain.
b. Are the findings of this study generalizable to other settings (for instance other products), people (consumers in general).............
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Xavier Gonzalez Garcia is a Business Administration student at a big, reputable university in England. Xavier loves to play soccer and tennis, he very much enjoys listening to music (he is a big fan of Muse), and he is fond of watching movies. He is a student with excellent research skills as evidenced by his academic record and the quality of his bachelor thesis.
Xavier has developed a lab experiment to test the hypotheses of his study. In lab experiments, control and manipulation are introduced to establish cause-and-effect relationships between variables in an artificial setting.
a. Which factors affect the internal validity of Xavier's study given the experimental design he is using? Explain.
b. Are the findings of this study generalizable to other settings (for instance other products), people (consumers in general).............
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Click here to get alike high quality paper